How to Pitch the Best Bloggers and Create a Publicity Explosion

Featuring The Blog Squad and Joan Stewart, The Publicity Hound, in a one hour program.
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Gone are the days when we had to rely only on the media to spread the word about our products and services. Today’s smart promoters know how to reach thousands and sometimes millions of people online. They pitch influential bloggers, who are in a position to spread the word far and wide on the Internet.

But you can’t pitch bloggers the same way you’ve been pitching journalists. Pitch correctly, and bloggers can send streams of traffic to your website and even into your sales funnel, sometimes in a matter of a few hours. Join Denise Wakeman and Patsi Krakoff (The Blog Squad) and Joan Stewart, aka The Publicity Hound, for an hour-long teleseminar that reveals the inside secrets of what bloggers want and expect from you. This program will give you the tools you need to know which bloggers are in the best position to bring more business to your doorstep.

You will learn:

• Why ignoring bloggers means you might be ignoring journalists who are in a position to cover you

• 7 tips on pitching bloggers...follow these steps and you're increasing your chances for them to spread the word about you

• 3 things you might have that you should never mention in your pitch...and two great ways to let the bloggers know what they are without appearing clueless

• The message you must convey in your pitch to convince the blogger you're worth writing about

• An example of a perfect pitch that a PR person delivered to Joan that made her say "yes, I'm interested"

• The advantages of dealing with bloggers instead of journalists

• The one time when it's less dangerous to deal with journalists instead of bloggers

• Which of the two groups you'll probably have better luck with if you're rolling out a new product or service

• Why many bloggers hate being referred to as journalists and why you shouldn't refer to them as such

• A terrific angle to use when promoting your book so it doesn't sound like you're pitching the book (which many bloggers hate)

• A huge mistake you must never make if posting a comment to a blog or the blogger will write you off

• Something you can do to be kept up to date on what the blogger is writing about without the time-consuming task of visiting their blog every day

• What you can do to let bloggers know you "get it" and that you're in their club

• 2 helpful tools to use if you're blogging about other bloggers so they know you're writing about them...and they'll be impressed

• A big mistake that a few influential bloggers make that they think makes them look cool but actually turns readers away...don't you make this one!

• How to know if bloggers like receiving pitches...knowing this can save you embarrassment later

• How to get a blogger's attention if they don't allow comments at their blogs

• Why the literary license that bloggers have (and journalists don't) can be a big advantage for you

• The kind of news that journalists are wary of but bloggers can't get enough of!

• How to virtually guarantee that bloggers will write about your new product

• What to do when bloggers write bad reviews about your product

• Joan's advice on the best time to pick up the phone and call them

• Patsi's "Top 10 Things That Make Bloggers Angry"...knowing these ahead of time will keep you out of hot water

• How bloggers inflicted heavy damage to a lock company...don't let this happen to you

• 4 places online where you can search for bloggers who want to hear what you have to say

• Where to find a short video that will show you how you can receive instant updates on what bloggers who you want to get in front of are doing

• Where to find a list of blogs that a particular blogger reads and how to use this list to your advantage for even more online publicity

• How something "behind the scenes" at your website can help you pitch the best bloggers

• A free tool you can use to help determine whether Google thinks a particular blogger is important

• Denise's explanation of "The Long Tail," a buzz phrase that you need to know about because it's a powerful strategy that can pay huge dividends for you

• Patsi's explanation of why you should never ignore small bloggers

• Joan's strategy for pitching bloggers about something she offers...and the one thing she's careful not to do

• A 5-step process you can use to pitch the bet bloggers...this is like a little cheat sheet you can use that boils down the entire process into bite-size chunks.

Order today and get started right away putting these tactics to work for you. Your choice of CD or Transcript.

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About The Blog Squad
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make your marketing tasks easier and more effective. Between them they have 17 years of Internet know-how, write on 10 blogs and publish 2 ezines.
 

About The Publicity Hound
Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. She publishes the popular electronic ezine “The Publicity Hound’s Tips of the Week.”